Paying Close Attention
Fractional brand and editorial direction for hospitality and food, environment and nature, culture and place.
Whether you need strategic direction, a single project, or ongoing support, I work flexibly with a small number of clients to create thoughtful, commercially effective brand communications.
Services
Helping brands define and articulate who they are through sensitive, agile strategy, editorial, photography and human content.
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Senior strategic and creative leadership for businesses that need clarity, consistency and momentum without a full-time hire.
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Positioning, messaging, editorial strategy, campaigns and long-form storytelling.
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Carefully cultivated ambassadors, intimate events, collaborations and original influencer content production.
I’m Sally.
Formative years in hospitality and as a foreign language teacher brought me close to diverse, wonderful people and their stories, shaping the natural storyteller in me and sharpening my eyes and ears. That curiosity has carried through a career spanning brand strategy, PR, editorial and creative direction, with a particular penchant for people, place and produce.
I am as happy setting strategy as I am bringing it to life — writing, photographing and designing myself, working alongside or consulting existing teams, or drawing on a trusted network of creatives where needed.
In Practice
My commercial work is informed by an ongoing photographic practice rooted in attention and observation. Selected works are available as limited edition prints.
Each photograph is produced as a fine art giclée print on Hahnemühle William Turner 310gsm paper by Art4site, a Hahnemühle Platinum Certified fine art studio in Kent.
William Turner is a 100% cotton, archival-quality matt paper, with a tactile texture reminiscent of traditional cold-pressed watercolour paper. The combination of textured paper and lightfast pigment inks gives the photographs a softer, more painterly quality than a conventional photographic print, while retaining detail and depth of colour.
Size: A3 (297 × 420mm)
Paper: Hahnemühle William Turner, 310gsm, 100% cotton
Finish: Matt, textured
Printing: Fine art giclée using lightfast pigment inks
Presented: Unframed, with archival backing board and protective sleeve
Each photograph is produced as a fine art giclée print on Hahnemühle William Turner 310gsm paper by Art4site, a Hahnemühle Platinum Certified fine art studio in Kent.
William Turner is a 100% cotton, archival-quality matt paper, with a tactile texture reminiscent of traditional cold-pressed watercolour paper. The combination of textured paper and lightfast pigment inks gives the photographs a softer, more painterly quality than a conventional photographic print, while retaining detail and depth of colour.
Size: A3 (297 × 420mm)
Paper: Hahnemühle William Turner, 310gsm, 100% cotton
Finish: Matt, textured
Printing: Fine art giclée using lightfast pigment inks
Presented: Unframed, with archival backing board and protective sleeve
Each photograph is produced as a fine art giclée print on Hahnemühle William Turner 310gsm paper by Art4site, a Hahnemühle Platinum Certified fine art studio in Kent.
William Turner is a 100% cotton, archival-quality matt paper, with a tactile texture reminiscent of traditional cold-pressed watercolour paper. The combination of textured paper and lightfast pigment inks gives the photographs a softer, more painterly quality than a conventional photographic print, while retaining detail and depth of colour.
Size: A3 (297 × 420mm)
Paper: Hahnemühle William Turner, 310gsm, 100% cotton
Finish: Matt, textured
Printing: Fine art giclée using lightfast pigment inks
Presented: Unframed, with archival backing board and protective sleeve
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Coffee?
Looking for fractional direction, a retained creative partner, or support with a specific project? Email me to arrange an initial conversation.